The Sporting Club is a take on nostalgia and athletics with vintage patterns integrated throughout the space providing a comfortable yet energetic vibe.Ī few elements have been carried throughout the whole space to provide cohesiveness such as the use of white and green to provide visual unity. Guests will be able to move around between spaces and have different social experiences.īlüm is a botanical wonderland filled with a refined whimsy vibe featuring white paneled millwork paired with tropical palm wallpaper giving it a garden room feel. The two venues are housed in one venue, which can serve a broad range of times, from lunch to dinner to nightlife to brunch. We’ve created a venue for the everyday sports viewer, girls night out and for people looking to take it up a level and party at our day and night club Blüm,” says Rico Taylor, Owner, SoClutch Group. "We’re excited to bring The Sporting Club and Blüm to the Deep Ellum area. Unique cocktails and games including vintage-style videogames will be motifs.
The location has been lavishly remodeled into an open concept which incorporates an extra-large outdoor space.Īll rooms will have sports streaming, food, and DJ, including a lounge area that will blend the vibes of both Sporting Club and Blüm. The space was once home to a Sherwin Williams paint store, which has moved down the block, although its 40-foot-tall sign at the corner of Florence and Good Latimer remains. Large format cocktails and shareable bites will be offered. The Sporting Club will focus on sporting events and outdoor fun games such as corn hole, ping pong and table games. They'll span 22,000 square feet, with two atmospheres for dining, drinking, and private events:īlüm will be a Vegas-style day and night club serving Italian, Southern fusion while offering bottle service with a DJ driven high-energy atmosphere. The venues are a new concept from SoClutch Group, a hospitality company that owns bars in Austin, Chicago, Dallas, Fort Worth, Frisco, and Houston. Not one but two companion high-energy restaurant-bars are coming to Deep Ellum: Called The Sporting Club and Blüm, they're side-by-side venues that will open at 2516 Florence St., right off Good Latimer Expressway, and according to a release, will make their much anticipated debut on April 15.